Lime Crime CEO Doe Deere And The Power Of Knowing Your Brand

It’s not easy to take over the cosmetics industry in less than ten years. However, Russian-born Lime Crime founder Doe Deere’s strong understanding of her brand and her own unique aesthetic has allowed millions of millennials to express themselves with the power of makeup.

 

When Lime Crime was first created in 2008, Deere was trying to create a brand that featured the type of makeup that she liked. While 2008 was all about covering up flaws with neutral colors, Deere craved makeup that allowed for serious self-expression and experimentation. Since she was a little girl, Deere has always gravitated toward the whimsical, bright and sparkly.

 

Lime Crime’s first product, the Unicorn Lipstick line, continues to sell out regularly. The lipsticks are intensely pigmented and come in a variety of neon pastel shades. The packaging is a metallic magenta tube covered in cute illustrations of unicorns. Back in 2008, the product was radically different from what was trendy in the cosmetics industry.

 

Doe Deere has continued to stick to her personal aesthetic since the brand’s launch. Gradually, she has earned the respect of makeup lovers who appreciate Deere’s experimental approach to makeup. Because Deere has never wavered from her love of bright colors and sparkly and metallic finishes, Lime Crime customers are deeply loyal and trust Deere’s vision wholeheartedly. Deere refuses to capitalize on current trends, earning her brand much respect throughout the world of makeup enthusiasts.

 

Today, Lime Crime has millions of followers on social media and large retailers are beginning to stock the brand’s products. The bright and colorful aesthetic that was once anything but trendy is now being copied by hugely successful makeup brands around the world.

 

However, Deere’s success didn’t come easily. As a young entrepreneur, she learned some tough lessons along the journey to what the brand is today. Just a couple of years after launching Lime Crime, the brand’s website was hacked, suddenly leaving countless customers vulnerable as their personal information was stolen. It took Deere almost a year to slowly earn back the trust of her customers. Now, she has taken great steps to ensure that such a devastating incident never happens again.

 

One thing that has helped Deere tremendously over the years is her knowledge of her own brand. From day one, Deere has known the Lime Crime customer inside and out. She has remained dedicated to her creative vision, always following her gut instincts when creating new products.

 

Today, Deere is on top of the cosmetics world. Lime Crime products are highly coveted among makeup enthusiasts. Thanks to her commitment to her vision, millions of makeup lovers are having fun with the world of colorful cosmetics.

 

For more details, visit www.doedeere.com.

 

Mike Baur’s Factory Creating Swiss Companies

Mike Baur has over the last 20 years honed his experience in the banking industry in Switzerland. He is a founding partner of a Swiss incubator company called Swiss Start-Up Factory AG. At the start up, he is responsible for sourcing for funds.

 

Swiss Start up Factory

 

This company was introduced to the public in 2014. It is based in Zurich and is an accelerator. It seeks out digital entrepreneurs who are thriving and passionate about what they are doing. From the moment these entrepreneurs are introduced to the factory, they are connected with exciting opportunities in Switzerland and around the world.

 

The program runs for three months, a period within which the new entrepreneurs are provided with empowering services. They are coached and mentored in the Zurich based offices. They are also connected with an entrepreneurial networkto help them grow.

 

Founder Stories Interview

 

In an interview with Founder Stories‘ Jean Pierre Vuilleur, Mike Baur says that the reason why he decided to name his incubator factory was because it is precisely what the company does. It builds and manufactures new Swiss companies. The second reason for the use of the name factory is that he wants young Swiss people to start working hard and stop feeling entitled to things in life. Hard work is typical of factories, which is what young entrepreneurs need to develop and design a product. He encourages young people to roll back their sleeves and get to the task of creating their own companies.

 

In the factory, there are two things that are actually taking place. The first step in the factory is what Mike refers to as prototyping and accelerating. This step is followed by shaping and proving the concepts.

 

Differences

 

Asked about what stands his incubator out from others, he says that his factory is an independent company with no political affiliation and therefore able to make its own decisions without being compromised. Secondly, he says that the partners and co-founders have invested in the company and are therefore determined to see it do well. This is not the case in many incubator companies where the founders invest their money in the startups sparingly so that in the event it collapses, they do not lose much.

 

The problem,Baur says, is that Swiss people are good only in innovating. Swiss people innovate, but cannot execute. The lack of assertive execution of concepts is what has denied the Swiss people many Swiss founded companies, according to Baur.

 

 

 

Waiakea Hawaiian Volcanic Water is the Bet

Waiakea Hawaiian Volcanic Water was recently declared as the Best Water Brand in 2017 by 10 Best Water. This brand is known to many because of its taste, purity, and commitment to conserving the environment. Waiakea water was given the first position as the best volcanic water in 2017 too. The brand impressed many people by surpassing some of the international household names in the industry such as Evian, SmartWater Voss, Fiji and Icelandic Glacial in most of the categories it was nominated.

Forbes said that Waiakea water has won this category for three years now. 10 Best Water Management says that although the brand is still new in the market, it can now be considered as one of the best and most influential in the international market.

Ryan Emmons, the founder and chief executive officer of Waiakea, says that the goal of his brand from the start was to change the bottled water industry. Ryan says that he wanted to alter the industry from within, developing a positive mindset in the CGP sector at the end of the day. The continued recognition of its philanthropic and environmental initiatives have shown that the company has all the power needed to bring these positive changes.

At the moment, Waiakea Water is considered to be the first brand to achieve CarbonNeutral certification in the United States. The company is slowly becoming the center for some of the primary transformation in the beverage department. This can be contributed to the reforestation initiatives in the company, one hundred percent RPET packaging, and sustainable sourcing.

According to Specialty Food, this is not the only award Waiakea water has received in the recent past. The institution was recognized by Grubstreet, one of the most popular beverages and food critics as the Best Tasting water.

In a statement to the public, the founder of the company says that the awards won by his company prove that the consumers prefer to take the water from the institution. According to him, the water is healthier, ethically conscious and more sustainable when compared to most of the brands in the market.

Waiakea water originates from the rain and snowmelt at the Big Island’s Mauna Loa Volcano. The fresh water is always filtered in hundreds of feet of volcanic rock. The water produced by the brand is considered to be very delicious. It is naturally alkaline, and it contains many electrolytes that are essential for the human body. Some revenue from the water is given to local community programs and non-profit making initiatives in the country.

Financial Leader David Giertz Urges Financial Advisers To Discuss Social Security

A veteran of the financial industry, David Giertz, did an interview with the Wall Street Journal where he revealed the results of a survey his company performed of people saving for retirement. The survey showed that most people will switch financial advisers when they won’t discuss the role that social security plays in their retirement.

Many financial advisers won’t discuss social security, according to Giertz, because it’s very complicated and involves over 2,600 rules. Giertz has two reasons that financial advisers need to approach the issue; first retention and second how important the issue is.

Most people derive a large amount of their retirement income today from social security. It’s too much a part of their income to brush over and ignore. David Giertz also said that financial advisers, if they want to hold onto their clients, need to discuss it as the survey shows they will undoubtedly lose clients if they don’t.

David Giertz has been advising clients and managing their assets for over 30 years. He is a certified financial adviser with Nationwide Investment Services Corporation and works out of Columbus, Ohio. Giertz is also the President of Nationwide Financial Distributors on SoundCloud.com, a subsidiary of Nationwide Financial. He has a wealth of experience in retirement planning, life insurance, specialty markets, and annuities. Giertz has helped hundreds of clients meet their retirement and investing goals on cnbc.com. He also has learned about tough issues like social security and how to help his clients choose the right time to start collecting in order to maximize the amount of money that they earn from the program at https://vimeo.com/davidgiertz.

In 1986 Giertz earned his Bachelor’s Degree in Business Administration and Management at Millikin University. In order to advance in his career, he went back to school and earned his MBA in 2003 from the University of Miami – School of Business.

Investing for the Future

Do you want to start investing and build wealth over time? It may make sense for you to figure out a way to work with a professional. Finding a professional firm that truly cares about you may be difficult. However, there are some good firms out there that can help you take your finances to the next level. Madison Street Capital is a great company that is constantly growing. Over time, they have proven to truly care about the lives of people who they are working with. Not only that, but they are excited about the economic growth that is coming in the future. Over time, this is the type of company that should help you with your finances.

 

Debt and Income

 

For many people, one of the biggest issues that they have with their finances is their high levels of debt. Even if you have a high income, you need to figure out a way to stay out of debt. Many people think that they can manage their debt because they are able to invest for the future. However, the high interest rate that you are paying on your debt will cost you a lot of money over time. The worst kind of debt is in the form of consumer debt on things that you do not even use anymore. How many times has someone bought an expensive item on a credit card and never used it again? This is the type of behavior that should be frowned upon if you want to succeed with building wealth over the long term.

 

Investing

 

There are a lot of people who struggle with investing. Not only is it something that scares them because they do not want to lose money, but they also want to make sure they are planning for the future in the right way. If you want to invest your money, there are a lot of ways that you can assure yourself of having a safe return on your investments. Not only that, but a lot of people are starting to see the value the investing in the lives of other people as well. With the help at Madison Street Capital, you can start to build an investing plan that makes sense for your goals. The great customer service at this company is one of the reasons that the Madison Street Capital reputation is one of the best in the business.

 

For more details, visit http://madisonstreetcapital.org/about-madison-street-capital.html.

 

Small Amount of Bacteria was Found in Squaw Valley’s Upper Mountain in November 2016

Squaw Valley Ski Resort had an alarming report back in November 2016 before the main season got off. A potential health risk was detected in the water system in the upper mountain water system during a routine water check. The Placer County Department of Environmental Health made the first announcement to the public on November 8th, 2016.

 

Apparently, rainwater leaked into the water system that had just been replaced that summer and created a small amount of E. Coli and coliform bacteria. Squaw Valley officials immediately contacted the Health Department who verified that the bacteria was contained exclusively in the upper mountain water supply, so the water was turned off until the water could be brought to the correct levels. Squaw Valley also called in two water supply experts to provide a second opinion.

 

The restaurants on the upper mountain were closed, and the guests at the resort were not permitted to drink the from the upper mountain, but they were permitted to ski from top to bottom. Andy Wirth, president and CEO of Squaw Valley, provided bottled water for the safety of everyone at the Resort.

 

Squaw Valley has been very open about the progress that is being made pertaining to the system and when high mountain restaurants will reopen. On November 30, Squaw Valley, Mr. Wirth and the Board of Directors published an updated statement on the information released on the water quality.

 

The report stated that the initial results were correct and revealed the issue. The water department and other experts are working on the issue, so this second report could be made; all progress will continue to be monitored until the levels return to normal.

 

Since the bacteria was confined to High Camp and Gold Coast, Squaw Valley will keep those restaurants closed until health officials can completely assure them that the water is safe. The amount detected is small, and no health issues have been reported by any of the guests or employees. Skiing is open throughout the Resort for all skiers at this incredible resort, and Squaw Valley thanked all the parties for their efforts.

 

Accounting And Project Management Professional, Kevin Seawright

Kevin Seawright is a finance/Accounting professional, currently serving as the Chief Financial Officer and the Vice President of Newark Economic Development Corporation. He works in Newark but has worked in other different institutions in different positions through his career achieving numerous accomplishments.

He is known to initiate effective business strategies that align with technology to achieve economic goals. Before moving to Newark, Kevin Seawright served in Washington DC and Baltimore in different sectors including Real Estate, Education, and the local government.

According to Crunchbase, Kevin Seawright’s achievements include bringing together Human Capital and enabling efficient recruitment services, change in management, and improving negotiations. These accomplishments have enabled the company’s performance in service delivery.

In his tenure as the Fiscal Managing officer at Baltimore’s Commission on Aging and Retirement, he developed an effective system that helped the agency to save over $100000. He later went on to serve as the Payroll Director of the Housing Authority at Baltimore City, before later serving as a Finance Director at Homeless services Division, which was in the department of Recreation and Parks.

Kevin’s hard work and passion towards his city Baltimore started to show when he was appointed Deputy Chief Operating Officer, where he held the position for six years. Seawright first got an insight on Real estate industry when he got the position at Tito Contractors as a strategic partner director. He now focuses all his expertise and experience on developing his city.

Newark Department of Economic & Housing coordinates with The Newark Community Economic Development Corporation to oversee and maintain sustained growth and economic development in the community. Learn more about Kevin Seawright: https://twitter.com/kevinseawrightt

The two institutions also work to bring together resources that will produce ample environment for start-ups and small businesses, in order to create job opportunities, and hence raise the standards of living.

Through his team building skills, Seawright has been able to attain long-term organisational success in all the positions he has undertaken. His unique systematic approach comprising of evaluation and training of the team of board members has earned him a good reputation.

He has been an icon to upcoming entrepreneurs as well as those who aspire to take over business leadership roles in society.

The Success of Entrepreneur Eric Pulier

There are many successful people in the world today. These talented individuals just seem to have a knack for succeeding in whatever line of work that they’re into. Success can come in many different forms and it can be on many different levels. Success if what you make of it and Eric Pulier if Teaneck, New Jersey is no exception. This guy is the real deal especially when it comes to technology. He can take a small idea and efficiently turn it into a reality with. Eric Pulier has done many amazing things for people and for society in-general.

His educational background is extensive as he attended Harvard University between the years of 1984-1988. Pulier majored in American/English Literature, but he was also a column writer and the editor for the “Harvard Crimson” publication. MIT was another prominent school that he used to sharpen his intellectual skill, which would pay huge dividends in the coming years. After graduating college he moved to Los Angeles in 1991 to begin his professional career. Once there, Pulier started many different companies and “People Doing Things” was an immediate hit. This company used advanced technology to solve the many issues of the healthcare and education fields of work. These progressive actions started to generate a lot of buzz and this buzz would eventually create the person that he is today. Starbright World was another great idea that manifested into a reality. This was one of the first social media networks for chronically ill children as it allowed these special kids to share perspectives, chat, and eventually make new friends. Pulier’s heart was always in the right place and it gave him the title of being a philanthropist.

As of today, Eric Pulier is enjoying the good life thanks to his hard work and perseverance. This proud father of own a popular restaurant and nightclub in Santa Monica, California. Who knows what Eric Pulier has in store in the years to come, but I’m sure it will be something great.

Amazon’s New Rival Fabletics from Kate Hudson

Kate Hudson’s new e-commerce site, Fabletics, which specializing in clothing and fashion has grown to a $250 million business in just three years. With Amazon dominating over 20% of the market, Kate’s success has been no small feat. Fabletics is capitalizing on the new trend in activewear and uses a subscription based model to attract customers. They found that customers prefer brands that push or motivate them to work out a bit harder, combined that with a convenient purchasing system and membership plan and you’ve got a recipe for success.

 

Big name brands have been traditionally defined by their prices and high-quality goods, but today’s trends are placing more value in other areas. Factors like outstanding customer service from the factory to your doorstep, exclusivity, and overall customer experience are becoming increasingly important to consumers. Especially with the changing economy, high value is shifting from the numbers on the price tag to brands people find unique.

 

General Manager of Fabletics Gregg Throgmartin believes their success to be linked with changing the image of what a high-value brand is and that’s something Fabletics has been doing since day one. He explained that they use a unique membership model that allows customers to modify their selections and personalize what they want. This customization not only gives customers a unique experience but also allows Fabletics to beat competitor pricing by nearly half. He prides their service as actually understanding customer desires and giving people what they want. With a growth rate of nearly 35% year on year, they seem to be doing something right.

 

Reverse showrooming has been another winning strategy for Fabletics. Generally, people would walk into stores, find what they like, then leave and buy it online for cheaper. Fabletics reverses the old model and has most of its customers already on the subscriber base before they walk into physical stores. As much as 50% of people going to Fabletics’ outlets are already members with another 25% becoming members once in the store. Fabletics does not care if the customer purchases anything in the store or which store they go to. In fact, items the customer tries on are automatically placed in their online shopping cart for later purchase.

 

Teri Hutcheon, a foodie, blogger, and recent Fabletics member gave her take on using the service. She explained how you fill out a survey when you join and that helps determine what kind of clothes you will receive. She really likes the VIP membership that allows you to buy your first outfit for $25 with no forced fees and customers don’t even have to buy anything. Each month you are sent customized outfits and can get a 2-3 piece set for around $50. If you choose not to buy anything, you can skip a month with no extra fees. She rated quality and style both very highly and recommended Fabletics to others simply for the great deals you will find.

Ricardo Tosto is a Trusted Business Law Attorney

Are you a manager in an organization in Brazil? D o you operate your own business and need legal advice or representation in Brazil?

It is always advisable to be prepared for potential litigation issues. That is why you need a business lawyer by your side. If dispute or other unfortunate situation arises, your lawyer can take steps to address the matter right away, and appropriately.

Going over sensitive legal concerns can make business owners and entrepreneurs somewhat uncomfortable. No one delights in the idea of being in court, or even having to intensify a professional argument to that level. Nonetheless, understanding the fundamentals can be useful in avoiding business legal complications altogether. A knowledgeable business lawyer can be of great benefit to you as you run your business.

It is important to invest time and top notch resources in learning about the different aspects of litigation, and the common types of disputes that often affect business owners and company executives. You will definitely want to seek the services of an experienced business litigation attorney if you are thinking of expanding or developing your organization in any way.

Ricardo Tosto de Oliveira Carvalho is a renowned business and corporate law attorney. His law firm is based in Brazil where he provides companies and professionals with high quality legal solutions. Mr Ricardo Tosto can assist with the diverse needs of an enterprise, including partnership disputes, breach of contract, drafting and reviewing agreements, shareholder related issues and business dissolution.

Ricardo Tosto has set up a personalized process that is focused on getting results. As a seasoned civil litigation lawyer, Ricardo Tosto knows these unique conditions and challenges. He can really help arm you with the knowledge you need to protect your business. Get in touch with him to arrange a consultation.

More visit: http://globoplay.globo.com/v/3436363/