When a business owner makes it a point to be creative with the designs of clothes, they are going to attract a lot of interested customers. It takes passion and an artistic touch in order to bring forth the desired effects. While it is good to bring forth creativity for the sake of the art, one of the motivations for bringing forth some good products is to serve the customers. One thing that Kate Hudson has accomplished with Fabletics is create and sell products that make people feel better about themselves. This is one of the effects of fashion on people.
Kate Hudson has gone on interviews to help people succeed in their chosen industry. She has talked about the different aspects of her business. Kate Hudson is someone who has a lot of knowledge when it comes to marketing. She also takes the time to find her best assets and use them to maximize the sales of her brand. Given that her subscription membership model has worked wonders for the brand, it is only fitting that it would grow so that it could gain a wider range of customers.
One of the areas of fashion that Kate Hudson has tackled is size. She has seen how the market is not very generous to women that are past a certain size limit. Kate is passionate about giving people of all sizes an opportunity to improve their image in the way they want. With the announcement of Fabletics becoming an all-inclusive brand, sales have spiked because women of larger sizes were encouraged to explore the available styles and find outfits they can enjoy. Therefore, greater feelings of self worth are also enjoyed by the larger women.
The business model and vision of Fabletics is an impressive one. Among the goals that this brand has is to bring its influence to the global fashion industry. Kate Hudson making an impact on not only fashion, but culture overall. For one thing, she is encouraging everyone to be themselves and wear what they like. Eventually, people will be able to enjoy their outfits with no worries.
Kate Hudson’s new e-commerce site, Fabletics, which specializing in clothing and fashion has grown to a $250 million business in just three years. With Amazon dominating over 20% of the market, Kate’s success has been no small feat. Fabletics is capitalizing on the new trend in activewear and uses a subscription based model to attract customers. They found that customers prefer brands that push or motivate them to work out a bit harder, combined that with a convenient purchasing system and membership plan and you’ve got a recipe for success.
Big name brands have been traditionally defined by their prices and high-quality goods, but today’s trends are placing more value in other areas. Factors like outstanding customer service from the factory to your doorstep, exclusivity, and overall customer experience are becoming increasingly important to consumers. Especially with the changing economy, high value is shifting from the numbers on the price tag to brands people find unique.
General Manager of Fabletics Gregg Throgmartin believes their success to be linked with changing the image of what a high-value brand is and that’s something Fabletics has been doing since day one. He explained that they use a unique membership model that allows customers to modify their selections and personalize what they want. This customization not only gives customers a unique experience but also allows Fabletics to beat competitor pricing by nearly half. He prides their service as actually understanding customer desires and giving people what they want. With a growth rate of nearly 35% year on year, they seem to be doing something right.
Reverse showrooming has been another winning strategy for Fabletics. Generally, people would walk into stores, find what they like, then leave and buy it online for cheaper. Fabletics reverses the old model and has most of its customers already on the subscriber base before they walk into physical stores. As much as 50% of people going to Fabletics’ outlets are already members with another 25% becoming members once in the store. Fabletics does not care if the customer purchases anything in the store or which store they go to. In fact, items the customer tries on are automatically placed in their online shopping cart for later purchase.
Teri Hutcheon, a foodie, blogger, and recent Fabletics member gave her take on using the service. She explained how you fill out a survey when you join and that helps determine what kind of clothes you will receive. She really likes the VIP membership that allows you to buy your first outfit for $25 with no forced fees and customers don’t even have to buy anything. Each month you are sent customized outfits and can get a 2-3 piece set for around $50. If you choose not to buy anything, you can skip a month with no extra fees. She rated quality and style both very highly and recommended Fabletics to others simply for the great deals you will find.
The fashion industry has undergone many significant changes over the years, and so has technology. The two industries’ growth is intertwined so that technology becomes fashionable and the fashionable trends become technologically fashionable. Christopher Burch; the founder of Creative Capital, believes that the past entwined growth of the two in industries is a fascinating journey that gives us an insight into what the future holds. The implication of one industry to the other is what enhances the two industries’ to improve our lives.
Over the past years, the two industries have complemented each other remarkably. Technology advancements are greatly influenced by what people consider fashionable. Today designers use technology to create designs that deliver. This application calls for stellar standards in innovation and functionality in both sectors. Technology has offered a playground for fashion designers which is vast and filled with endless possibilities.
In the future, there is going to be astounding results of the two industries coming together to create life-changing inventions. Already there have been technology-based fashion creations that have improved the quality of life. For example, designers have come up with cyclists’ head protection systems which are put around the neck. The airbag system also improves visibility when it has not popped open. The firefighting industry also got the Frontline Gloves which helped to improve their communications while at work. This has improved safety and shown the limitless possibilities that can be born out of the two industries coming together in the near future.
One of the most significant figures contributing to the remarkable development of technologically fashionable inventions is Christopher Burch. Burch is a serial entrepreneur with a vast background in a wide range of industries which include real estate, fashion, and technology. He has over forty years of experience investing as well as the founding of various luxury and technology brands. Among the brands that have significantly been influenced by Burch include Faena Hotel and Universe, Poppin, Jawbone and Voss Water. Burch has also served as a board member of the Continuum Group as well as the Guggenheim Capital.
Currently Burch is the Chief Executive Officer at Creative Capital; one the firms he founded. Burch believe in the endless possibilities which the future holds for the technology and fashion industries. He is a great visionary who believes that the fashion and technology industries will grow together and complement each other.